SEO techniques and strategies that work for larger brands differ from the ones that work for local businesses that are comparatively smaller. This makes many local players perplexed as to how to reap the maximum benefits out of search engine optimization to give their businesses the deserved boost.
However, there are a lot of myths surrounding local SEO leaving marketers haywire. In this post, these misconceptions are busted and the discussion is followed by corresponding SEO facts or realities.
Myth 1 - Maintaining Google Listing is the One & Only Way to Improve SEO
To be very candid, there is no singular way to improve SEO. In fact, search engine optimization is the incorporation of numerous functions; and meant to be rational and reliable. This fallacy has spread pretty fast because of the staggering power and presence of Google on brands and business on the local level.
Fact 1 – Google Listing Can Help Of course, businesses must maintain Google listing that would be your business profile page and show up on Google maps as well as in local search queries. Alongside, you must also be active on Google+ and make a G+ business page and link it to your website employing the rel=”author” tags to boost visibility in the SERPs. Only listing and doing nothing will not help.
Myth 2 – Social Media Doesn’t Help Much
If you go by this myth even in 2015, it would only damage your company’s SEO, particularly if you are a local player.
Fact 2 – Quality Content from Social Sites Helps in Creating Backlinks
Relevant and quality content from social sites, especially Twitter, would spread to several sites, effectually creating quality backlinks to your website. You can also use Facebook as a primary referral site to bring traffic to your site.
Post quality and relevant content to be successful on social platforms and also to remain active. The postings and sharing of the contents to relevant groups would decide where your website will rank in the search results pages.
Myth 3 – Links Matter No More, Citations Do
Relevant and quality content from social sites, especially Twitter, would spread to several sites, effectually creating quality backlinks to your website. You can also use Facebook as a primary referral site to bring traffic to your site.
Post quality and relevant content to be successful on social platforms and also to remain active. The postings and sharing of the contents to relevant groups would decide where your website will rank in the search results pages.
Myth 3 – Links Matter No More, Citations Do
Link building has become obsolete, and if you are overwhelmed by this myth, stop doing so right now!
Fact 3 – Quality of Links Matter
The reality is that both links and citations matter and help in your SEO efforts. However, the most important thing to note here is the quality of links and citations. Your website may have 40 citations and no links at all but rank lower than a website having 12 links and 5 citations if the second site has quality connections.
The success mantra of SEO in 2015 and onwards is quality over quantity.
Fact 3 – Quality of Links Matter
The reality is that both links and citations matter and help in your SEO efforts. However, the most important thing to note here is the quality of links and citations. Your website may have 40 citations and no links at all but rank lower than a website having 12 links and 5 citations if the second site has quality connections.
The success mantra of SEO in 2015 and onwards is quality over quantity.
Myth 4 – User Experience is Inconsequential
This is one myth that is completely deceptive for your local business. At the present juncture, nothing else matters more than user experience. Whether it is responsive web design, content marketing or social sharing, more emphasis is put on what a customer wants first from a responsive site or content posted. What the business is about or what it does becomes secondary.
This is one myth that is completely deceptive for your local business. At the present juncture, nothing else matters more than user experience. Whether it is responsive web design, content marketing or social sharing, more emphasis is put on what a customer wants first from a responsive site or content posted. What the business is about or what it does becomes secondary.
Fact 4 – Everything Should Be Useful for the End Users & Make Sense
Be it websites, contents, SERP rankings, social platforms, images, or videos - they must prove useful to users and make sense to them. Businesses that design their websites keeping user experience in mind rank better in Google’s search results.
Be it websites, contents, SERP rankings, social platforms, images, or videos - they must prove useful to users and make sense to them. Businesses that design their websites keeping user experience in mind rank better in Google’s search results.
Myth 5 – More G+ Posts & Followers You Have, the Better It is
There is no denying the fact that activities on your professional Google+ profile improve SEO. Then, Google knows to distinguish between best quality posts and poor quality posts to decide rankings.
Fact 5 – Good Number of Quality Posts/Activities in Specific Niches Matter
Success on Google+ depends on building a network of higher +1s and active followers. You can make the real difference in G+ if you post quality content or indulge in meaningful activities in a specific niche. This implies that you need to join communities that are relevant to your clients’ target audience and local area.
So, those local businesses succeed in the end which delivers useful content and pleasing user experiences to their target audiences.
If you want to learn about more SEO Myths, read SBR Technologies Pvt. Ltd’s post on “20 Misconceptions You Must Abandon in 2015”.
True facts. Thanks for sharing. Get Local SEO Packages to promote your business.
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ReplyDeleteSearch engine optimization or simply SEO Myths are a matter we should consider to grabbing updated SEO benefits for our website.
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