Do you have a penchant for fashion apparels, accessories, and thinking of selling men’s and women’s clothes and accessories such as ties, belts, shoes, and designer handbags (for ladies), and much more? It can be anything like chic and stylish products, your ecommerce store, blog or a fashion website that you want to promote. You have a fashion store in Kolkata but the revenue figures are not that impressive. In simple words, you want to grow in terms of profits. You also have a website displaying your products but the design and layout is failing to attract visitor attention.
As fashion sites are concerned, there is very little information about them. In this post, we have therefore tried to show how any professional
website development firm in Kolkata helps you develop a stellar fashion site.
A Stylish, Up-to-the-Minute and Stylish Design
It doesn’t really matter whether you are using a design template, CMS, theme or hiring a professional to develop a fashion portal. Anyway you have to pick out a design that is capable of achieving your business objective and satisfy the interests of your target audience.
Some Classic Solutions: You can opt for a full black and white single page design as this is considered one of the classic solutions. You can also choose a full purple theme as this color is widely used by fashion sites. However, there is no hard and fast rule that any specific theme should be used. This is the reason you must take into account your project specifications before deciding on any theme.
Other Factors that Matter Too
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Readability, i.e. the choice of fonts. It’s true that some fashion sites use curly or wavy typefaces to look extra artistic. However, you will fail in terms of user experience if the fonts used are too wavy and create difficulty in reading the content.
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The other significant components include color scheme, image galleries, background effects, and transition and animation effects.
An Appropriate Web Development Platform
How savvy are you when it comes to the development and coding of your website? If you have a good knowledge of the same, you will need software like Photoshop, Dreamweaver, Web Creator or WebEasy. On the contrary, if you are not comfortable with developing and coding from scratch, you will need a site builder with CMS. WordPress, Squarespace, MotoCMS, and LightCMS are a few to mention.
If choosing a site builder, it’s important that you know what you are getting with your chosen content management system.
PLAYING WITH PICTURES
You need not be a rocket scientist to understand that a fashion site needs to be visually appealing, and serve as an eye candy for your targeted audience.
Carousel Image Gallery
This is a kind of visual gallery that enthralls your visitors with a stunning look. The greatest benefit is that it pampers your targeted customers with an interactive experience by displaying several pictures or visual content at a time.
Customers get to see multiple thumbnails at a time. You can integrate it into the home page and attract your visitor’s attention to the other significant pages. You can do one of the following:
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Use a carousel gallery to display all images that are linked to a single web page.
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Or you can link every image to a different page.
Background Image Gallery
This is ideal for splash pages of many fashion related sites. For best results, select images highlighting large objects with no small details. When you have a background gallery in place, it gives your visitors an idea as to what they are supposed to expect from the site.
Sliding Image Gallery
When it comes to a sliding image gallery, it’s used as a slider having an ensemble of thumbnails. Since multiple preview images are shown on the same web page, we can consider it as a carousel of some kind. Then, sliding galleries can display content one at a time. It can display automatically or with the help of arrow buttons.
It’s important to note that while developing fashion websites don’t over rely on your aesthetics and taste. Instead, consult with professionals in the field and study inspirational fashion sites. You are a proficient clothes designer but maintaining a website related to fashion is not as easy as it sounds. After all, web design plays a pivotal role in shaping your brand identity and uniqueness.
