Over the years, the concept of marketing has evolved radically; in fact, the ways and possibilities to do marketing have changed. It all started from traditional advertising, marketing using the print and television medium and finally advertising on the web and social networking platforms. The ways in which products or services are being marketed is changing constantly and therefore, it’s prudent to embrace new marketing trends and techniques.
When users started using the internet, it paved the way for businesses to invest in online marketing, which is now termed as digital marketing. At the dawn of 2014 and the beginning of 2015, besides marketing your brand on websites and social media platforms, it’s high time that you consider advertising on mobile devices seriously. That’s because more and more users are using internet-enabled mobile devices such as smartphones and tablets. This means that new avenues have already opened to market your brand of products using the mobile media.
Here are the reasons why you should dig into mobile marketing in 2015 and onwards.
Increased Audience Reach
Since users now have more access to mobiles and smartphones, you have more possibility to reach to a wider audience base. This actually is more beneficial than conventional forms of marketing which can be a hit or a miss. In fact, mobile marketing can be more effective than online ads because of the limited use of the web as more users are switching to their handheld devices to shop for products or services.
Ease of Access
A great many people, especially your targeted audience are using their smartphones to look for information as well as to communicate. The market being flooded with smartphones and other high-end mobile devices has transformed your target audience into on-the-go web users. This implies that people are no longer required to retrieve their steps towards home and access the web on their Desktop PCs. In fact, users can browse websites, look for products on shopping sites or simply search for information on the go – making access to the internet easy.
Cost-effective
When it comes to expenditure, mobile marketing won’t cost you as much as traditional advertising. You will be in a win-win situation because the dollars you save on an affordable medium will help you spend more on designing tempting ads, increase the number of ads and even send reminders to your potential customers.
Time Relevant & Location-focused Promotions
Besides ease of access, effective mobile marketing also gives your brand an opportunity to send time-relevant ads and promotions to your target customers. This way, your prospective customers receive these ads or promotional materials on time on their mobile phones, which help them to take prompt action based on the info provided by the ads – the action can be anything from inquiring about your products or simply buying them from you.
With the advancement of technologies, it’s possible to display advertisements or promotions when a smartphone user is close to your store’s location. For example, if your store has advertised a Christmas special offer on the last 2 days before Christmas, a mobile user who receives this message or ad on his or her device can immediately act on it and saunter into your store for some last minute Christmas shopping!
At SBR Technologies Pvt. Ltd., we always try to follow new trends and techniques of marketing to provide our customers with something useful and beneficial. How serious are you about mobile marketing? Share your views and suggestions.
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