Are you disappointed with your existing content marketing campaign? How did you perform last year? Was it as difficult as selling hamburgers to vegetarians? If that had been the situation in 2013, you may have given up all hope! Then, hold on, there is no need to give up just yet. Be it content marketing in Kolkata or surrounding areas, it’s high time that you know that there are many types of content and ways of marketing it to the right audience. With many ways to promote your content, you will find one such strategy that will work for your business. In this post, we have tried to put together some smart ways to help you in 2014. With the right implementation, your brand will target the right prospects and convert them into your loyal customers.
Think of Something Interesting…Surveys, Contests
The competition online being extremely stiff; just posting a few blog articles a month will not do businesses much good. You need to think of something interesting like a quiz, a contest or short survey to create brand awareness. With limited time, a content or quiz is a good idea to add some spark into your content marketing campaign. The people of Kolkata are food aficionados; so you can run a survey on their favorite food habits.
If it’s a contest, you can encourage users to participate in it by sharing and engaging with your valuable content. You can ask for their emails so that they can participate in a poll or quiz. Now, you have to understand what your targeted users want. If it’s the prize they are looking for, your brand can create a lot more buzz than just one or two blog posts.
For example, if you are selling anti-aging creams and serums, you can target women in Kolkata and motivate them to participate in a contest. You can give away sample pouches free as prizes.
Write In-depth Articles
Google no longer wants articles or posts having sketchy information. Gone are those days when a 400-450 word post served your company’s SEO requirements. If you search on the internet and looking for any specific topic, you will find Google will rank those sites providing in-depth and valuable information for readers. This means that the search engine will henceforth value articles having more useful and meaty content. And, this trend will continue.
Then, how are you going to write in-depth posts? The answer is simple. Don’t just write for the sake of it; instead provide solutions that will help your customers. This implies that you are required to do more detailed research to make your customer’s life simpler.
Churn out articles and posts having an in-depth analysis. A 1000-2000 word article will answer your customer’s questions adequately. Remember that your targeted audience may have several questions pertaining to any particular problem. You have to answer them all. Make sure that your readers do not have too many questions after reading your post.
Case Studies
When it comes to case studies, you can reap dual benefits. First, it introduces your company and its products to the people. Second, it educates your customers about the value of your products/services offer.
For effective brand engagement, it’s all about product stories and not stark features that help your company build useful and engaging connections with your potential customers. And, as far as telling your brand story is concerned, case studies offer a well-thought-out problem and its solution. There is a context, situation, challenge and of course a solution that your targeted audience empathize with.
With case studies, you can prove to the world how good your product is by showing real-world results. These results help in improving conversions to a considerable extent.
How Case Studies Help?
If you can incorporate case studies as part of your content marketing plan, you will benefit in the following ways:
- Case studies offer a structured problem and its solution including practical scenarios that your customers can compare with their individual situation.
- A number of case studies show your customers how your brand has excelled and how you are different from your closest competitors.
- The approach in solving problems is unique, creative, methodical, and out of the box.
- The role of case studies can be multi-purpose in text, visuals, eBooks, videos, guides, white papers, best practices and presentations.
- When keyword optimized, it can serve as a direct entry point through search when a customer is looking for particular solutions.
You have a website and it has loads of text in each of the pages. Of late, you have noticed that your content rank is plummeting rapidly in the search engine results pages (SERPs). Or you are disappointed because there is no considerable engagement? To be candid, such content sucks! It sounds harsh, but unless you polish your writing skills, it’s no use feeling bad. In this post, we are going to discuss about the 3 essentials of quality web copy, articles, blogs, How-to guides, and eBooks that you must focus on. These quality metrics should be considered religiously before implementing any content marketing strategies.