Things are changing very fast when it comes to digital marketing (DM). In this post, we have tried to focus on some of the top trends and predictions in 2015 pertaining to DM.
In the last 5 - 6 years, digital marketing has undergone a considerable change, and has become the most significant medium for making your brand’s presence felt. Just as businesses have become increasingly dependent on communication technologies, digital marketing is rapidly evolving to help them move towards a specific direction, distinguished from their competitors and embracing new practices and rendering some practices out of date. So, what’s imminent in the future when it comes to digital marketing? To get the answers, keep reading this post to learn about the top digital marketing trends and predictions in 2015.
Use of Analytics Tools Will Increase
In 2014, marketers are already using a lot of analytics tools to measure how their customers are interacting with their websites, products or services. This trend will shoot up even more in 2015, and expenditures for this purpose would rise by 60 percent.
In 2015, these are some of trends that will dominate:
- Marketing info and data will be the most significant aspect in any marketing endeavor.
- Businesses will use special software to make the best use of the marketing data.
- Customers would be generating loads of data
Content Marketing Will Rule
Content marketing strategies will hold a significant place in the coming year. This means marketers will do away with traditional means of marketing and switch to creating unique, useful, inspiring and relevant content for their targeted audience. Businesses will be less reliant on age-old techniques; instead their focus would be more on content creation based on user experience.
Bridging the Gap between Offline and Online Experience
The big step for marketers in 2015 would be bridging the gap between offline and online experience. To combine offline and online experiences, the possible micro-location technologies to be used are iBeacon from Apple. Again, wearable technology will be popular in 2015. Digital marketing will build a new environment for marketers so that they would be able to keep pace with the changing needs of modern day customers.
Use of Tailored Content
Today, marketers need to create content that would help users to interact with. This can be good if you churn out content that is relevant to your prospective customers. With tailored content, businesses will be able to lower cost of production, improve sales figures and encourage users to spend more time on their websites, fostering consumer satisfaction. Personalized content would be the in-thing in 2015 resulting in the growth of one-to-one marketing.
More and More Videos to be Used for Marketing
In the past few years, more and more videos are being used for marketing. Instead of using loads of content to explain the benefits of your products/services, videos are more effective in explaining to a layman how your products or services work or how they simply your customers’ lives. This is not possible to achieve with bland text or a few images.
In 2015, brands will be creating ‘Explainer Videos’ effectively and use them to improve user experience.
Visual Storytelling Will Be Rampant
Since there is a lot of marketing noise and information overload, marketers would like to use something to make their message stand out from the rest. This can be best done with the help of visual storytelling. In 2015, visual storytelling would be used for:
- Nurturing and engaging consumer communities
- Conveying your brand’s values and aesthetics
The increased use of visual storytelling will help you connect with your consumers, inspire emotions and convey a clear brand message to potential customers.
More Dollars Spent on Online Ads
In the coming year, expenditure on online ads would increase by 10%. And, when it comes to mobile ads, they are predicted to increase by a whopping 48% in 2015. This trend will continue in 2015 and onwards enabling marketers to target specific audiences.
Mobile Marketing Will Reign Supreme
The use of mobile will keep growing in every facet of business – digital and online marketing is no exception. People use smartphones, tablets and other mobile devices all day and for various purposes. This would be great opportunity marketers in 2015 to target these mobile users during different times of the day, i.e. at work, during lunch hours or when someone is resting at home.
Targeted Ads Would Be More Effective
People visiting different websites leave loads of useful data on the internet. Again, Facebook and Twitter are valuable storehouses of information about their users. Accessing such data will help marketers to reach out to their niche audience and use targeted ads more effectively than before.
In 2015, targeted advertising is expected to be twice as effectual as non-targeted ads. One of the studies revealed that retargeted display ad would encourage more people to look for a product.
We at SBR Technologies Pvt. Ltd. believe that digital marketing strategies and tactics must be instantly responsive to the likes and preferences of your targeted customers. This is the key to success.
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