3 Ways You Can Direct Online Visitors to Your Physical Store

Small business owners who want to give their in-store sales a boost must incorporate digital marketing into every quarter of their marketing plan. This strategy will not only improve engagement with shoppers savvy with the digital medium but also direct them to your physical store to show interest in your products as well as buy them.

 

1. Begin with Search


Though it sounds too obvious, but if potential customers are unable to find your business, you won’t be able to target them and improve your sales.


To attract the attention of potential customers, there are the things that you should do:

• Your business website must integrate the relevant search terms, i.e. keywords or phrases that your consumers are looking for. 
• Ensure that your keywords include the name of your products/services and the location of your store
• Improve your business’s visibility in the SERPS by picking out terms that best describe your products or services. This should be done in a strategic manner.

2. Go Mobile

Mobile marketing is the in-thing now and bridges the distance between mobile devices and stores. Nowadays majority of customers use their mobile devices to look for deals, discounts, read reviews and clip coupons before hitting your store and buy something.

Studies reveal that in the developed countries, 56% of the people use smartphones. You need to ensure that these mobile users are connected with your business and for this you need a responsive website that opens accurately in all devices and screens.

3. Integrate Your Online Marketing with Physical Store Offers

This is important to ensure that your products and inventories offered online are also available in your brick and mortar store. Moreover, your online visitors after a pleasing browsing experience saunter into your physical store to buy from you.

You can employ a number a number of digital marketing tactics to achieve this. Make sure that these tactics are useful, informative and well targeted.

With email marketing, you can target specific audiences in extremely dynamic and visual ways.

To connect with prospective holiday shoppers, you can:

●    Customize emails based on customer buying habits, demographics, and buyer interest within a particular geographical area.
●    Personalized and useful reminders about special deals, coupons and discounted offers
●    Speaking of customers’ cost conscious behavior or habits

The above mentioned tips and ideas would help you know your customers better, engage them online, on their mobile devices and finally lead them to your store this shopping season.

We at SBR Technologies Pvt. Ltd. believe in designing websites that are SEO friendly, mobile friendly and complete with useful information and smooth navigation to give visitors a good browsing experience

 

Why Businesses Should Delve into Mobile Marketing in 2015 and Onwards?

Businesses have good reasons to dig into mobile marketing in the future. In this post, we have tried to elucidate how the mobile medium can prove beneficial to businesses.

 Over the years, the concept of marketing has evolved radically; in fact, the ways and possibilities to do marketing have changed. It all started from traditional advertising, marketing using the print and television medium and finally advertising on the web and social networking platforms. The ways in which products or services are being marketed is changing constantly and therefore, it’s prudent to embrace new marketing trends and techniques.

When users started using the internet, it paved the way for businesses to invest in online marketing, which is now termed as digital marketing. At the dawn of 2014 and the beginning of 2015, besides marketing your brand on websites and social media platforms, it’s high time that you consider advertising on mobile devices seriously. That’s because more and more users are using internet-enabled mobile devices such as smartphones and tablets. This means that new avenues have already opened to market your brand of products using the mobile media.

Here are the reasons why you should dig into mobile marketing in 2015 and onwards.

Increased Audience Reach

Since users now have more access to mobiles and smartphones, you have more possibility to reach to a wider audience base. This actually is more beneficial than conventional forms of marketing which can be a hit or a miss. In fact, mobile marketing can be more effective than online ads because of the limited use of the web as more users are switching to their handheld devices to shop for products or services.

Ease of Access 

A great many people, especially your targeted audience are using their smartphones to look for information as well as to communicate. The market being flooded with smartphones and other high-end mobile devices has transformed your target audience into on-the-go web users. This implies that people are no longer required to retrieve their steps towards home and access the web on their Desktop PCs. In fact, users can browse websites, look for products on shopping sites or simply search for information on the go – making access to the internet easy. 

Cost-effective 

When it comes to expenditure, mobile marketing won’t cost you as much as traditional advertising. You will be in a win-win situation because the dollars you save on an affordable medium will help you spend more on designing tempting ads, increase the number of ads and even send reminders to your potential customers.

Time Relevant & Location-focused Promotions 

Besides ease of access, effective mobile marketing also gives your brand an opportunity to send time-relevant ads and promotions to your target customers. This way, your prospective customers receive these ads or promotional materials on time on their mobile phones, which help them to take prompt action based on the info provided by the ads – the action can be anything from inquiring about your products or simply buying them from you.

With the advancement of technologies, it’s possible to display advertisements or promotions when a smartphone user is close to your store’s location. For example, if your store has advertised a Christmas special offer on the last 2 days before Christmas, a mobile user who receives this message or ad on his or her device can immediately act on it and saunter into your store for some last minute Christmas shopping!

At SBR Technologies Pvt. Ltd., we always try to follow new trends and techniques of marketing to provide our customers with something useful and beneficial. How serious are you about mobile marketing? Share your views and suggestions.

5 Local SEO Myths You Must Forget in 2015 & Face the Facts

SEO techniques and strategies that work for larger brands differ from the ones that work for local businesses that are comparatively smaller. This makes many local players perplexed as to how to reap the maximum benefits out of search engine optimization to give their businesses the deserved boost.

However, there are a lot of myths surrounding local SEO leaving marketers haywire. In this post, these misconceptions are busted and the discussion is followed by corresponding SEO facts or realities.

Myth 1 - Maintaining Google Listing is the One & Only Way to Improve SEO

To be very candid, there is no singular way to improve SEO. In fact, search engine optimization is the incorporation of numerous functions; and meant to be rational and reliable. This fallacy has spread pretty fast because of the staggering power and presence of Google on brands and business on the local level.

Fact 1 – Google Listing Can Help Of course, businesses must maintain Google listing that would be your business profile page and show up on Google maps as well as in local search queries. Alongside, you must also be active on Google+ and make a G+ business page and link it to your website employing the rel=”author” tags to boost visibility in the SERPs. Only listing and doing nothing will not help.

Myth 2 – Social Media Doesn’t Help Much

If you go by this myth even in 2015, it would only damage your company’s SEO, particularly if you are a local player.

Fact 2 – Quality Content from Social Sites Helps in Creating Backlinks

Relevant and quality content from social sites, especially Twitter, would spread to several sites, effectually creating quality backlinks to your website.  You can also use Facebook as a primary referral site to bring traffic to your site.

Post quality and relevant content to be successful on social platforms and also to remain active. The postings and sharing of the contents to relevant groups would decide where your website will rank in the search results pages.

Myth 3 – Links Matter No More, Citations Do

Link building has become obsolete, and if you are overwhelmed by this myth, stop doing so right now!

Fact 3 – Quality of Links Matter

The reality is that both links and citations matter and help in your SEO efforts. However, the most important thing to note here is the quality of links and citations. Your website may have 40 citations and no links at all but rank lower than a website having 12 links and 5 citations if the second site has quality connections.

The success mantra of SEO in 2015 and onwards is quality over quantity.

Myth 4 – User Experience is Inconsequential

This is one myth that is completely deceptive for your local business. At the present juncture, nothing else matters more than user experience. Whether it is responsive web design, content marketing or social sharing, more emphasis is put on what a customer wants first from a responsive site or content posted. What the business is about or what it does becomes secondary.

Fact 4 – Everything Should Be Useful for the End Users & Make Sense

Be it websites, contents, SERP rankings, social platforms, images, or videos - they must prove useful to users and make sense to them. Businesses that design their websites keeping user experience in mind rank better in Google’s search results.

Myth 5 – More G+ Posts & Followers You Have, the Better It is

There is no denying the fact that activities on your professional Google+ profile improve SEO. Then, Google knows to distinguish between best quality posts and poor quality posts to decide rankings.

Fact 5 – Good Number of Quality Posts/Activities in Specific Niches Matter

Success on Google+ depends on building a network of higher +1s and active followers. You can make the real difference in G+ if you post quality content or indulge in meaningful activities in a specific niche. This implies that you need to join communities that are relevant to your clients’ target audience and local area.

So, those local businesses succeed in the end which delivers useful content and pleasing user experiences to their target audiences.

If you want to learn about more SEO Myths, read SBR Technologies Pvt. Ltd’s post on “20 Misconceptions You Must Abandon in 2015”.