A content developer if he is required to write and at the same time has to focus on SEO, there are possibilities of the content becoming weak. When a writer is made to integrate odd, keyword saturated phrases into an otherwise impeccable and engaging content, all of the creative components vanish from a web page copy, article or blog post. Fly by the night SEO professionals waste their time by focusing more on search engines and not users, thus contaminating the web and making content quality fall and also irrelevant.
You now know that overemphasis on search engine optimization produces negative results. Be it outdated SEO practices or how SEO is ruining content – the information relating to both content and SEO is not too rosy. Most of the times, they are not too accurate either.
If you believe that SEO is sullying your content, it implies you are adhering to optimization techniques that have become obsolete and are penalized by Google. If you are managing SEO and content simultaneously, you need to be a good writer as well as have adequate knowledge about search engine optimization.
To balance the score, we are going to talk about how legitimate SEO techniques actually make your content superior and better, and not damage it.
Encourage Keyword Research & Use Apt Words that Visitors Search
As a content creator, it is easy assuming that you know what your target audience wants to know or read. Accordingly, you use words that you think is appropriate for your content. However, through optimization, you actually get to know about the right things and use them in the content to make it more user-friendly.
The keyword research tools that you can use are:
• Google Keyword Planner
• Ubersuggest
• Wordtracker
These tools will actually guide you as to how visitors are using or referring to topics when searching on Google. The search terms suggested by these tools should be used in your content to make it better. This will give you a fair idea of how a normal internet user refers to any topic or subject.
By using the correct search terms in your content that users are typing when looking for information, you are actually improving your content’s visibility to users.
Organizes Your Content
In a book or novel, you will find chapters and gradual development of plot and characters to move the story forward. The same rule holds true for websites. You will find page hierarchy and a natural sequence as to how a visitor navigates through your website. The content churned out for each of the web pages should relate to the product, service or information that a specific page wants to highlight.
Focusing on SEO while writing, you need to:
• Consider your site architecture, i.e. how one page leads to another
• Avoid incorporating all information about a specific topic into a single web page just to show that you know so much.
SEO Makes Web Pages Useful for Visitors
Google has made it quite clear that poor, irrelevant and lean content will not score well and consequently the performance of your website will be adversely affected. Now, SEO is all about making your website useful for your visitors. In 2014 and henceforth, your SEO strategies should be aligned with the principles of user oriented marketing and user experience.
For example, if your website focuses on window cleaning devices, your content should put emphasis on information as to how window cleaning can be effortlessly done by homeowners instead of cramming the pages with product specifications. Appropriate product descriptions highlighting its usefulness along with the right keyword usage would also make your site worthy and visible to users.
SEO Helps in Generating New Ideas
Content writers come with the gift of the gab, i.e. they know what to write. However, there is something known as ‘Writer’s block’. This means, how good you are at writing can’t think of interesting ideas to pen down your thoughts. Bring into play SEO insights from analytics to think of unique topics for articles, blogs, whitepapers, e-books or what to include in your next infographic. You can look up:
• Related searches in Google, Yahoo or Bing
• Google’s auto correct that inspects the words you type and provides suggestions of alternative keywords and spellings
Churn out Different Flavors of Content
With the recent changes and advancements in SEO, you can actually connect with the right audience using different flavors or forms of content. These contents can be used to help your website rank better in the SERPS and promote your products/services. You can market your content through:
• In-depth articles
• Informative and interactive blogs
• Whitepapers
• Question-Answers
• Videos
• E-books
• Slides and presentations
SEO doesn’t adversely affect your content if done in the right way; instead it improves. At SBR Technologies Pvt. Ltd , our SEO and content team work in collaboration to make your content richer, better, smarter and visible to your audience and connect with them.
If you believe that SEO is sullying your content, it implies you are adhering to optimization techniques that have become obsolete and are penalized by Google. If you are managing SEO and content simultaneously, you need to be a good writer as well as have adequate knowledge about search engine optimization.
To balance the score, we are going to talk about how legitimate SEO techniques actually make your content superior and better, and not damage it.
Encourage Keyword Research & Use Apt Words that Visitors Search
As a content creator, it is easy assuming that you know what your target audience wants to know or read. Accordingly, you use words that you think is appropriate for your content. However, through optimization, you actually get to know about the right things and use them in the content to make it more user-friendly.
The keyword research tools that you can use are:
• Google Keyword Planner
• Ubersuggest
• Wordtracker
These tools will actually guide you as to how visitors are using or referring to topics when searching on Google. The search terms suggested by these tools should be used in your content to make it better. This will give you a fair idea of how a normal internet user refers to any topic or subject.
By using the correct search terms in your content that users are typing when looking for information, you are actually improving your content’s visibility to users.
Organizes Your Content
In a book or novel, you will find chapters and gradual development of plot and characters to move the story forward. The same rule holds true for websites. You will find page hierarchy and a natural sequence as to how a visitor navigates through your website. The content churned out for each of the web pages should relate to the product, service or information that a specific page wants to highlight.
Focusing on SEO while writing, you need to:
• Consider your site architecture, i.e. how one page leads to another
• Avoid incorporating all information about a specific topic into a single web page just to show that you know so much.
SEO Makes Web Pages Useful for Visitors
Google has made it quite clear that poor, irrelevant and lean content will not score well and consequently the performance of your website will be adversely affected. Now, SEO is all about making your website useful for your visitors. In 2014 and henceforth, your SEO strategies should be aligned with the principles of user oriented marketing and user experience.
For example, if your website focuses on window cleaning devices, your content should put emphasis on information as to how window cleaning can be effortlessly done by homeowners instead of cramming the pages with product specifications. Appropriate product descriptions highlighting its usefulness along with the right keyword usage would also make your site worthy and visible to users.
SEO Helps in Generating New Ideas
Content writers come with the gift of the gab, i.e. they know what to write. However, there is something known as ‘Writer’s block’. This means, how good you are at writing can’t think of interesting ideas to pen down your thoughts. Bring into play SEO insights from analytics to think of unique topics for articles, blogs, whitepapers, e-books or what to include in your next infographic. You can look up:
• Related searches in Google, Yahoo or Bing
• Google’s auto correct that inspects the words you type and provides suggestions of alternative keywords and spellings
Churn out Different Flavors of Content
With the recent changes and advancements in SEO, you can actually connect with the right audience using different flavors or forms of content. These contents can be used to help your website rank better in the SERPS and promote your products/services. You can market your content through:
• In-depth articles
• Informative and interactive blogs
• Whitepapers
• Question-Answers
• Videos
• E-books
• Slides and presentations
SEO doesn’t adversely affect your content if done in the right way; instead it improves. At SBR Technologies Pvt. Ltd , our SEO and content team work in collaboration to make your content richer, better, smarter and visible to your audience and connect with them.
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