Small business owners who want to give their in-store sales a boost must incorporate digital marketing into every quarter of their marketing plan. This strategy will not only improve engagement with shoppers savvy with the digital medium but also direct them to your physical store to show interest in your products as well as buy them.
1. Begin with Search
Though it sounds too obvious, but if potential customers are unable to find your business, you won’t be able to target them and improve your sales.
To attract the attention of potential customers, there are the things that you should do:
Mobile marketing is the in-thing now and bridges the distance between mobile devices and stores. Nowadays majority of customers use their mobile devices to look for deals, discounts, read reviews and clip coupons before hitting your store and buy something.
Studies reveal that in the developed countries, 56% of the people use smartphones. You need to ensure that these mobile users are connected with your business and for this you need a responsive website that opens accurately in all devices and screens.
3. Integrate Your Online Marketing with Physical Store Offers
This is important to ensure that your products and inventories offered online are also available in your brick and mortar store. Moreover, your online visitors after a pleasing browsing experience saunter into your physical store to buy from you.
You can employ a number a number of digital marketing tactics to achieve this. Make sure that these tactics are useful, informative and well targeted.
With email marketing, you can target specific audiences in extremely dynamic and visual ways.
To connect with prospective holiday shoppers, you can:
● Customize emails based on customer buying habits, demographics, and buyer interest within a particular geographical area.
● Personalized and useful reminders about special deals, coupons and discounted offers
● Speaking of customers’ cost conscious behavior or habits
The above mentioned tips and ideas would help you know your customers better, engage them online, on their mobile devices and finally lead them to your store this shopping season.
We at SBR Technologies Pvt. Ltd. believe in designing websites that are SEO friendly, mobile friendly and complete with useful information and smooth navigation to give visitors a good browsing experience
1. Begin with Search
Though it sounds too obvious, but if potential customers are unable to find your business, you won’t be able to target them and improve your sales.
To attract the attention of potential customers, there are the things that you should do:
- Your business website must integrate the relevant search terms, i.e. keywords or phrases that your consumers are looking for.
- Ensure that your keywords include the name of your products/services and the location of your store
- Improve your business’s visibility in the SERPS by picking out terms that best describe your products or services. This should be done in a strategic manner.
Mobile marketing is the in-thing now and bridges the distance between mobile devices and stores. Nowadays majority of customers use their mobile devices to look for deals, discounts, read reviews and clip coupons before hitting your store and buy something.
Studies reveal that in the developed countries, 56% of the people use smartphones. You need to ensure that these mobile users are connected with your business and for this you need a responsive website that opens accurately in all devices and screens.
3. Integrate Your Online Marketing with Physical Store Offers
This is important to ensure that your products and inventories offered online are also available in your brick and mortar store. Moreover, your online visitors after a pleasing browsing experience saunter into your physical store to buy from you.
You can employ a number a number of digital marketing tactics to achieve this. Make sure that these tactics are useful, informative and well targeted.
With email marketing, you can target specific audiences in extremely dynamic and visual ways.
To connect with prospective holiday shoppers, you can:
● Customize emails based on customer buying habits, demographics, and buyer interest within a particular geographical area.
● Personalized and useful reminders about special deals, coupons and discounted offers
● Speaking of customers’ cost conscious behavior or habits
The above mentioned tips and ideas would help you know your customers better, engage them online, on their mobile devices and finally lead them to your store this shopping season.
We at SBR Technologies Pvt. Ltd. believe in designing websites that are SEO friendly, mobile friendly and complete with useful information and smooth navigation to give visitors a good browsing experience
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