You are spending a lot of your time on visual social media content for improving your brand’s presence online. Then, are you able to reap the maximum benefits out of your efforts? Are you using the right colors, fonts and smart effects to make your brand’s visual content on Facebook, Google+ etc. more recognizable? If not, try some of these simple design techniques to add zing to your social media images.
Maintain Consistency in Fonts
Many businesses use text overlays as titles, body copy and sub headings. If you are doing the same, select 2-3 fonts at the most and use these in all your social media visuals.
Keep the Size of Your Logo Uniform
If you are using your brand logo, decide on a minimum size and use it across all the images in your social posts. The logo must not overshadow the design; however it should not be too small to become unnoticeable either.
Use Your Brand Color
Have you seen the posts created by famous brands? If yes, then you have noticed that they use their brand colors repetitively in their images, logo, and text. This is where the significance of brand-consistent colors comes into play stirring up emotions relevant to a brand.
Use Filters
Images used in your social posts should have an interesting and engaging look and feel. And, such an impact can only be achieved if you are using signature filters. However, before using them, ensure that which of the filters match with your brand’s design components. One filter can add more impact to certain colors while another brighten up your images.
Pick Out Images that Go with Your Brand Persona, Products/Services
Whether you are using visuals as stand-alone posts or as a background, you need to choose images that go with the persona of your company, products and services.
Opt for Templates
You can foster recognition of your brand using a number of templates. Not only these templates make it simpler for you to create visuals fast but they are also ideal for user engagement.
How would like to get your brand identified on social media using visuals? Please share your thoughts and ideas with us.
Maintain Consistency in Fonts
Many businesses use text overlays as titles, body copy and sub headings. If you are doing the same, select 2-3 fonts at the most and use these in all your social media visuals.
Keep the Size of Your Logo Uniform
If you are using your brand logo, decide on a minimum size and use it across all the images in your social posts. The logo must not overshadow the design; however it should not be too small to become unnoticeable either.
Use Your Brand Color
Have you seen the posts created by famous brands? If yes, then you have noticed that they use their brand colors repetitively in their images, logo, and text. This is where the significance of brand-consistent colors comes into play stirring up emotions relevant to a brand.
Use Filters
Images used in your social posts should have an interesting and engaging look and feel. And, such an impact can only be achieved if you are using signature filters. However, before using them, ensure that which of the filters match with your brand’s design components. One filter can add more impact to certain colors while another brighten up your images.
Pick Out Images that Go with Your Brand Persona, Products/Services
Whether you are using visuals as stand-alone posts or as a background, you need to choose images that go with the persona of your company, products and services.
Opt for Templates
You can foster recognition of your brand using a number of templates. Not only these templates make it simpler for you to create visuals fast but they are also ideal for user engagement.
How would like to get your brand identified on social media using visuals? Please share your thoughts and ideas with us.
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