Tumblr Beats Instagram as the Top-growing Social Platform & Snapchat Reigns as the Fastest Growing App

Though Facebook (FB) reigns supreme as the world’s largest social site, but it has taken a backseat as far as picking up new users are concerned. To be candid, when it comes to new user base, FB has reached its saturation level.

Now, Tumblr has surpassed Instagram as the fastest growing social platform. Tumbler’s active user base has touched a whopping 120% in the past 6 months whereas Instagram has only struggled to grow by 64%. And, when it comes to FB, it has grown only by 2%.


Of all the social apps today, Snapchat reigns supreme as the top growing social app as most of its users represent teens and youths in their 20’s. Over the last year, Snapchat has grown by a promising 56%.


Though Instagram has continued to top the list early in 2014; now the numbers pertaining to active users and overall members has plummeted to number 3 in the list.

The other social networking platforms that witnessed more growth than Facebook are Twitter, LinkedIn, Instagram, YouTube and even Google+.

How a Digital Marketing Firm in Kolkata Must Build & Maintain a Brand’s Voice?

Any company that aspires to reach out to its target audience needs to have a consistent brand voice. And, building and maintaining it is not an easy task. When it comes to digital marketing, we often talk a lot about consistency. More so, when we are referring to content marketing and brands – and in these areas, consistency means the overall brand voice. ............................READ MORE

Product Page Optimization Ideas from SEO Services in Kolkata

Do you have an ecommerce site? If so, then the product pages are your bread and butter. It’s these pages that will help you sell more and more products and earn profits. Though there are several ways to optimize your pages, in this post we are going to walk you through some of the most critical components to make your pages convert. That’s what any professional marketer offering SEO services in Kolkata will recommend.
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Website Development Kolkata- A Smart Guide to Creating a Fashion Website

Do you have a penchant for fashion apparels, accessories, and thinking of selling men’s and women’s clothes and accessories such as ties, belts, shoes, and designer handbags (for ladies), and much more? It can be anything like chic and stylish products, your ecommerce store, blog or a fashion website that you want to promote. You have a fashion store in Kolkata but the revenue figures are not that impressive. In simple words, you want to grow in terms of profits. You also have a website displaying your products but the design and layout is failing to attract visitor attention.
As fashion sites are concerned, there is very little information about them. In this post, we have therefore tried to show how any professional website development firm in Kolkata helps you develop a stellar fashion site.
A Stylish, Up-to-the-Minute and Stylish Design
It doesn’t really matter whether you are using a design template, CMS, theme or hiring a professional to develop a fashion portal. Anyway you have to pick out a design that is capable of achieving your business objective and satisfy the interests of your target audience.
Some Classic Solutions: You can opt for a full black and white single page design as this is considered one of the classic solutions.  You can also choose a full purple theme as this color is widely used by fashion sites. However, there is no hard and fast rule that any specific theme should be used. This is the reason you must take into account your project specifications before deciding on any theme.  
Other Factors that Matter Too

• Readability, i.e. the choice of fonts. It’s true that some fashion sites use curly or wavy typefaces to look extra artistic. However, you will fail in terms of user experience if the fonts used are too wavy and create difficulty in reading the content.  
• The other significant components include color scheme, image galleries, background effects, and transition and animation effects.

An Appropriate Web Development Platform
How savvy are you when it comes to the development and coding of your website? If you have a good knowledge of the same, you will need software like Photoshop, Dreamweaver, Web Creator or WebEasy. On the contrary, if you are not comfortable with developing and coding from scratch, you will need a site builder with CMS. WordPress, Squarespace, MotoCMS, and LightCMS are a few to mention.
If choosing a site builder, it’s important that you know what you are getting with your chosen content management system.
PLAYING WITH PICTURES
You need not be a rocket scientist to understand that a fashion site needs to be visually appealing, and serve as an eye candy for your targeted audience.

Carousel Image Gallery
This is a kind of visual gallery that enthralls your visitors with a stunning look. The greatest benefit is that it pampers your targeted customers with an interactive experience by displaying several pictures or visual content at a time.
Customers get to see multiple thumbnails at a time. You can integrate it into the home page and attract your visitor’s attention to the other significant pages. You can do one of the following:

• Use a carousel gallery to display all images that are linked to a single web page.
• Or you can link every image to a different page.

Background Image Gallery
This is ideal for splash pages of many fashion related sites. For best results, select images highlighting large objects with no small details. When you have a background gallery in place, it gives your visitors an idea as to what they are supposed to expect from the site.
Sliding Image Gallery
When it comes to a sliding image gallery, it’s used as a slider having an ensemble of thumbnails. Since multiple preview images are shown on the same web page, we can consider it as a carousel of some kind. Then, sliding galleries can display content one at a time. It can display automatically or with the help of arrow buttons.
It’s important to note that while developing fashion websites don’t over rely on your aesthetics and taste. Instead, consult with professionals in the field and study inspirational fashion sites. You are a proficient clothes designer but maintaining a website related to fashion is not as easy as it sounds. After all, web design plays a pivotal role in shaping your brand identity and uniqueness.

SEO Content Writing & the Power of Words on Your Website

Do you remember what Matt Cutts has repeatedly said? It’s useful and quality content which is the key to success as far as Google rankings are concerned. Similarly, Duane Forrester from Bing said, “All SEO ranking signals revolve around content of some kind.” This is the reason quality SEO content is the need of the hour, especially after Google’s Hummingbird update. ..........READ MORE

Content Marketing in Kolkata- Must-follow Strategies in 2014

Are you disappointed with your existing content marketing campaign? How did you perform last year? Was it as difficult as selling hamburgers to vegetarians? If that had been the situation in 2013, you may have given up all hope! Then, hold on, there is no need to give up just yet. Be it content marketing in Kolkata or surrounding areas, it’s high time that you know that there are many types of content and ways of marketing it to the right audience.   
With many ways to promote your content, you will find one such strategy that will work for your business. In this post, we have tried to put together some smart ways to help you in 2014. With the right implementation, your brand will target the right prospects and convert them into your loyal customers.

Think of Something Interesting…Surveys, Contests

The competition online being extremely stiff; just posting a few blog articles a month will not do businesses much good. You need to think of something interesting like a quiz, a contest or short survey to create brand awareness. With limited time, a content or quiz is a good idea to add some spark into your content marketing campaign. The people of Kolkata are food aficionados; so you can run a survey on their favorite food habits.
If it’s a contest, you can encourage users to participate in it by sharing and engaging with your valuable content. You can ask for their emails so that they can participate in a poll or quiz. Now, you have to understand what your targeted users want. If it’s the prize they are looking for, your brand can create a lot more buzz than just one or two blog posts.
For example, if you are selling anti-aging creams and serums, you can target women in Kolkata and motivate them to participate in a contest. You can give away sample pouches free as prizes.

Write In-depth Articles

Google no longer wants articles or posts having sketchy information. Gone are those days when a 400-450 word post served your company’s SEO requirements. If you search on the internet and looking for any specific topic, you will find Google will rank those sites providing in-depth and valuable information for readers. This means that the search engine will henceforth value articles having more useful and meaty content. And, this trend will continue.
Then, how are you going to write in-depth posts? The answer is simple. Don’t just write for the sake of it; instead provide solutions that will help your customers. This implies that you are required to do more detailed research to make your customer’s life simpler.
Churn out articles and posts having an in-depth analysis. A 1000-2000 word article will answer your customer’s questions adequately. Remember that your targeted audience may have several questions pertaining to any particular problem. You have to answer them all. Make sure that your readers do not have too many questions after reading your post.

Case Studies

When it comes to case studies, you can reap dual benefits. First, it introduces your company and its products to the people. Second, it educates your customers about the value of your products/services offer.
For effective brand engagement, it’s all about product stories and not stark features that help your company build useful and engaging connections with your potential customers. And, as far as telling your brand story is concerned, case studies offer a well-thought-out problem and its solution. There is a context, situation, challenge and of course a solution that your targeted audience empathize with.
With case studies, you can prove to the world how good your product is by showing real-world results. These results help in improving conversions to a considerable extent.

How Case Studies Help?

If you can incorporate case studies as part of your content marketing plan, you will benefit in the following ways:

• Case studies offer a structured problem and its solution including practical scenarios that your customers can compare with their individual situation.
• A number of case studies show your customers how your brand has excelled and how you are different from your closest competitors.
• The approach in solving problems is unique, creative, methodical, and out of the box.
• The role of case studies can be multi-purpose in text, visuals, eBooks, videos, guides, white papers, best practices and presentations.
• When keyword optimized, it can serve as a direct entry point through search when a customer is looking for particular solutions.

You can try some of these strategies in 2014 to reach you to your audience and build an effective relationship.

Focus on 3 Quality Metrics before Considering Content Marketing

You have a website and it has loads of text in each of the pages.  Of late, you have noticed that your content rank is plummeting rapidly in the search engine results pages (SERPs). Or you are disappointed because there is no considerable engagement? To be candid, such content sucks! It sounds harsh, but unless you polish your writing skills, it’s no use feeling bad. In this post, we are going to discuss about the 3 essentials of quality web copy, articles, blogs, How-to guides, and eBooks that you must focus on. These quality metrics should be considered religiously before implementing any content marketing strategies. 

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Internet & Web Design History

Now days we are so used to see all the amazing websites that mesmerise us. So lets take a trip to down town memory lane a learn the history of Internet & Web Design.